Investa Realty brings together property buyer and seller. Their inventory includes – commercial property, lands, apartments, villas.
With its beautiful and attractive offerings, Investa Realty wanted to spread awareness and attract yearly footfall to the sites. However, considering the level of online competition, the brand found it rather difficult to establish its strong search presence. In real estate, the first reflex that the customers have is to search the property on Google. Customers’ trust is directly linked to how the property is listed on the web. This said the Investa Realty needed to have a substantial presence on the search engine.
As a result, the first and foremost thing we suggested to them was SEO (Search Engine Optimization). Initially, we conducted competitive research to understand what the competitors are doing to maintain their ranking in the search results. Next, we did a keyword search and laid down a strategic SEO plan customized to suit the clients’ specific needs. This was followed by creating a user-friendly landing page, optimizing their current website according to SEO best practices, and building a reliable, proper authority backlink profile.
Here is everything that we did for them –
After just three months of executing the Search Engine Optimization (SEO) process, Investa Realty saw an improvement in their search engine rankings in local search in the local search near Lucknow, Kanpur, and Faizabad area. By continually monitoring their website performance, we also noted that their website experienced a 300 per cent increase in traffic and a 99 percent increase in the number of enquiries.
For spreading awareness for their brand and reaching out to more people online, we revamped their website by offering the below-mentioned service –