Keto
Club India
Keto Club India is a online consulting platform that offers a different approach than other medical or health platforms. They needed to garner a following and brand awareness to drive installs. Keto Club India was also looking to generate high quality leads on various marketing channels, including social media, google and email to get users from their target audience and demographic
Webholik Media came up with a comprehensive digital marketing strategy to execute several marketing campaigns which lead to over 15k leads.
Objectives
The client, Keto Club India, developed an app to connect clients with the same or similar medical conditions to our coaches. Users would find support and encouragement from the community and find a safe space to discuss health issues.
They needed to build awareness, brand presence, app downloads, installs, and ultimately sign up’s. It called for a marketing organization with a strong background in executing successful marketing campaigns.
We developed a comprehensive marketing strategy that included organic and paid social media, ad copy, blog posts, email marketing, and creatives. Our team created a powerful lead generation strategy, built brand awareness, and engaged target users from different demographics.
Our responsibilities
- Develop social media strategies for the target audience that would increase the user base.
- Oversee all their digital properties for paid ads, organic social, and email marketing.
- Create a media plan, content development plan, build landing pages, set up and run giveaway campaigns, and nurture sign ups over email.
- Build campaigns to generate awareness, download key pieces of content, and initiate app installs.
- Manage interactions within the website and help to facilitate conversations that increase website engagement.
Results
- We helped Keto Club India grow its user base from zero to over 15,000+ and counting within two years.
- Google paid search ads produced a CTR of 2.3%, demonstrating the strength and success of our paid social media campaign.
- Our email nurturing efforts kept Keto Club India's target audience engaged, resulting in over 8,000 downloads of the app.
Strategy and Branding
- Our content writers worked to spread the message and share Keto Club India’ value with others.
- Posted content that resonated with the target audience to build brand awareness. Along with building a strong following, we also created a brand voice for Keto Club India.
- Created ads and campaigns surrounding key health topics.
- Optimized the landing page to ensure CTAs were clear and form fills were above the fold, making it simple for leads to fill out.
- Built engagement within the app and prepared content to help users navigate their way through the site.
Increase your Website Traffic now?
Being a reliable and leading Top SEO Agency in Lucknow, we help you to increase your Organic Traffic, Keyword Ranking and Leads with our quality methodologies. Get in touch at +91 9721632341 or info@webholikmedia.com
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